On-Air 24/7/365
With 19 years of radio broadcast experience, RBC Radio is the first and longest running Asian-Indian Radio broadcasting company in the US, dedicated to delivering premiere music and entertainment, news and relevant information to the Asian - Indian Community in New York / New Jersey market. RBC listeners are families. Our programming is wholesome family entertainment reflecting the rich cultural heritage of people from India; representing Billions of Dollars of Concentrated Consumer-Buying in the US.

At the cusp of Technology
RBC Radio has always been at the leading edge of radio broadcast technology. Listeners tune into the station by purchasing a radio enhanced with a special chip that tunes into the RBC signal. Involved technologies allow listeners to enjoy RBC programming with with highest quality of its kind. Additinally, RBC fans listen to the station anywhere via its Internet broadcast. The station's car radio capabilities further enhance its reach and potential.

EMAIL US FOR A RATE CARD: rbcradio@yahoo.com

Demographics - Asian Indian

Asian Indians are the fastest-growing and most affluent ethnic group in the United States, with a median annual household income of $66,000, which is almost 50% higher than the national average. Their estimated annual buying power exceeds $50 billion.

Asian Indians have the highest educational attainment of all ethnic groups. Almost 67% of all Asian Indians have a bachelor's or higher degree. Almost 40% of all Indians have a master's, doctorate or other professional degree.

Of the Indian work force, almost 50 percent are employed in managerial and professional specialties. Another 33 percent work in technical, sales, and administrative support occupations.

Almost two-thirds of our listeners own their homes; 55% hold a master's, professional or doctoral degree 66% have a household income greater than $60,000.

Household Size:
1-2            30%
3-4            63%
5 or more     7%

Home Ownership:
Own Home       69%
Rent Home       31%

Academic Qualifications:
Doctorate                            17%
Masters or Professional        38%
Bachelors                            43%
High School or Less               2%

Household Income:
Under $50,000            13%
$50,000 - $75,000       20%
$75,000 and over         67%

Gender:
Male           52%
Female       48%

Multi-Lingual
More than 87 % of Indian Americans speak a language other than English in the home

Business Owners
Asian Indians own / manage approximately 30,000 businesses in the New York Area alone

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Quick Facts from the United States Census:

* Over 2 Million Asian Indians currently live
  the US

* 90 % of Asian Indians live in Urban
  Communities

* Asian Indians comprise 16 % of the Asian
  American community

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Family Oriented...
80 % are Two-Parent Households
Average Asian Indian Household spends $20,000/ yr per child

Packaged Food and Drink Consumers...
Prime purchasers of Soda, Juice, Health Food and Beer
Brand Loyal

Heavy Electronic, Home Ware, and Product Buyers...
Approximately 80 % own a computer
Over 80 % use the Internet regularly
Frequent retail and department chain store visitors

Enjoy the Luxuries of Travel...
Over 80 % use airline travel at least once a year
Over 80 % own / lease an automobile

Credit Card Users...
Over 80 % have a credit card
Use Mastercard, Visa, Amex, Discover, and Retail Store Cards

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New York Metropolitan Area
50 Mile Radius around the Empire State Building
Covering New Jersey, All Boroughs of New York City,
Upstate New York

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EMAIL US FOR A RATE CARD: rbcradio@yahoo.com

Advertisers Include:

American Express / Air India / Allstate / ADLABS Films
Ada Restaurant / Apna Bazar / American Enterprise Funding
American Royal Mortgage Corp. / Attorney Kuldip Kasuri

Bank of America / B4U Television / Bombay Dreams Musical
Bollywood Awards / Baluchis / Bombay Palace

Cablevision / Citibank / Century 21
College of New Rochelle / Chitralekha Magazine
Carnegie Hall / Chand Palace

Deep Foods / Divya Bhaskar Newspaper

E-Tax Bay (India) / ERA
EMI / HMV

Funky Buddha / FIA / Fabric Depot

General Motors

House of Spices / Habib American Bank / Health Plus
HONDA / Hindustan Lever / Heritage Restaurant / HUTC Tours

Indian Express / Indus American Bank / India Abroad
International American University / India National Theater

Kaun Banega Karorepati / Kohinoor Rice

Laxmi Brands / Lufthansa Airlines
LaGuardia College / London Jewelers

Money Gram / Movado / Major Chevrolet / Met Life / Maharani Jewelers

New York Medical / New York Medicaid
New York Times / Nanking Restaurant

Oxford Health
Popular Jewelers

Robert Woods Johnson Med Ctr / Rose Telecom / Rasoi Restaurant
Radio City Music Hall

Swistar Watches / SonyMax / Samsonite / Six Flags
Stonybrook University / Sanders Law Firm
Share and Care Foundation / Sulekha.com
Singas Pizza / Shankutla Devi

T-Mobile / Tilda / Time Warner Cable / Trueroots
Taj Diamonds / Tajonline.com / Tilles Center

Visa Card

Western Union / World Cup Cricket / WAMU Bank
World Fair Marina / Wells Fargo Bank

Yash Raj Films
Zee TV / Zee Sports Channel

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EMAIL US FOR A RATE CARD: rbcradio@yahoo.com

Press " RBC Radio. The Largest South Asian-Indian Radio network in the United States of America." - Times of India The World's Most Circulated Newspaper and #1 Broad Sheet Fan Mail " Hi RBC, The program really gets me going!!! The RJ is really full of life and when required very serene. Prob one of the best u have got. Keep it up RBC Radio." Divya " Hi, I love RBC Radio, listen to it nonstop. It reminds me of the time I was growing up in India. My children love it too and call in requests. This is the most listened source of indian music. I especially wait to listen to renditions by greats like Malika Pukhraj, Master Madan & Meena Kumari. Thank You RBC!" Poonam Top

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